Traffic is down but sales are up at Benfield

31 January 2013

Over the years, dealerships have perhaps focused too much on the bottom end of the sales funnel – turning the tap on ever heavier with price and deal-led advertising, and seeing a lot of marketing money fall straight through to the floor. But increasingly, in response to changes in customers’ car shopping behaviour, they are…

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Tags: car sales, online marketing, sales process

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