Targeting the older used car buyer

30 September 2008

During the last serious economic downturn in the early 1990s, used cars held up much better than new car volumes, which slumped by well over half a million units. The economic downturn might encourage more traditional new car buyers to either trade down to a smaller new car or buy a quality used car instead…

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Tags: BCA Used Car Market Report, Manager, marketing, Peter Cooke, target group, used car sales

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