Step up your MOT marketing

  12 March 2010

Franchised auto retailers are neglecting MOTs as an ongoing method of retaining aftersales business, according to Network Automotive. Managing director Colin Bruder explains: “Dealerships tend to set up their aftersales marketing to concentrate on pre-MoT cars that are still covered by the standard three-year warranty. “However, the MOT test is not just a source of…

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