Build your own success library: Guerrilla Marketing

18 March 2010

The fourth edition of this classic 1984 ‘how to’ marketing book has been revised and expanded to include marketing on the internet, putting other new technologies such as podcasting, nanocasting and automated marketing, programmes for targeting prospects and cultivating repeat/referral business, plus management lessons in the age of telecommuting and freelance employees. More traditional marketing…

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Tags: automated marketing, Guerrilla marketing, internet, Jay Conrad Levinson, Manager, marketing

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