16 September 2013

Auto Retail Network is launching a new report and event which will rate, review and rank the top 50 franchised retailer websites for customer usability using criteria endorsed by experts at Google, Auto Trader and Autotorq.

The Website Report will not only assess franchised retailer websites, but also independent car dealers and manufacturer sites for user-friendliness. The report will be launched at a seminar on November 1st.

In the report, retailer websites will be scored for features such as new and used car search, live finance quote capability, online service booking, speed of response to enquiries as well as a host of other areas. Features and website speed will also be assessed across both smartphones and tablets.

The seminar will not only offer delegates first look at the results of the research, but will also discuss the importance of well-functioning websites and the latest emerging technology for digital auto retail.

A must for key personnel from any auto retail business that wants to make the most of its internet presence, the seminar includes a complimentary copy of The Website Report 2013, worth £400.

SPEAKERS AND PRESENTATIONS*

Keynote speaker: Ian Godbold, Cambria Automotive, one of the industry’s most influential e-marketeers who’s responsible for Cambria’s highly successful digital business strategy.

The Website Report 2013 (Rupert Saunders/Steve Johnson, ARN)
Introducing The Website Report 2013, including a summary of its contents.

UK digital dynamics (Nick King, Trader Media Group)
TMG’s Group Strategy Director offers unique insights into some of the report’s key findings.

The global digital view (Stewart Niblock, Autotorq)
Expert update on the crucial changes taking place right now in established and emerging digital auto retail markets.

The digital auto retail market (Karl Werner, MotoNovo Finance)
An overview of the importance of well-functioning websites for car manufacturers as well as new and used car retailers.

(*Speakers and programme may change due to unforeseen circumstances)

VENUE DETAILS

Date: Friday, November 1

Venue: F1 Williams Conference Centre, Oxfordshire OX12 0DQ

Timing: 9.15am – 2pm

Who should attend:

The Website Report 2013 seminar is an unique opportunity for all senior, marketing and digital directors in the UK auto retail market.

The ARN Website Report 2013 seminar is brought to you in association with: