Auto Retail Live Profit Briefing: How to increase loyalty and win sales in a falling market

Auto Retail Live Profit Briefing: How to increase loyalty and win sales in a falling market – watch again

13 September 2019

First broadcast: Wednesday, 9 October at 12 noon.

When new car sales are under pressure those loyal customers who come back time and again are more important than ever. But how is that loyalty created and is there a simple and effective approach to making it happen in your business?

Join us for 35 minutes that will give you practical tips and advice on how to maximise sales through an effective customer retention strategy

Our experts will show you a series of real-world, practical and useful actions that you can take away and implement in your own business – to grow sales and maximise profitability.

Our impressive line-up of panellists includes the industry’s leading experts within customer retention, they include: Steve Fitzgerald, Global Sales Director, Chrysalis Solmotive and Graham Filmer, Director at Rocket Performance Group.

Click here to watch

Key discussion items will include:

Implementing a customer renewal process
Increasing sales volumes and customer satisfaction
Identifying the ‘prime window’ period when renewals are most likely
Opportunities to advance a renewal conversation
Best practice and ‘the win-win’ nature of a structured retention process
Addressing the increased scrutiny of practices in selling finance

Register to watch, and in just 35 minutes of your time will give you the inside knowledge to make the most from your customer retention process – all delivered in the comfort of your own office.

And, if you miss the live broadcast, you still get a chance to watch via our catch-up service. Plus, a detailed written report will be made available providing best practice advice for retention specialists, to read at your leisure.

Auto Retail Network and have teamed up with Chrysalis Solmotive to present this new live Profit webcasts. The programme will offer hands-on advice and initiatives that can be actioned in YOUR dealership right away. Please do contact us on 01572 724687 if you have any questions.

Register to gain an unfair advantage for your dealership.

Speakers

Steve Fitzgerald, Global Sales Director, Chrysalis Solmotive

Throughout his career, Steve has focused on customer retention in a range of automotive environments. He has an extensive understanding of the opportunities, challenges and potential pitfalls to avoid when building more profitable business through stronger customer relationships. Steve speaks with the experience of more than 30 years in customer loyalty roles which culminated in developing a retention programme that delivered one sale for every 2.25 customer contacts. His insights, gained at Chrysalis Solmotive, CSL and within Mercedes-Benz finance and retail, flow from personal experience of what can go wrong as well as the prizes awaiting those who implement best practice in customer retention.

Graham Filmer, Director, Rocket Performance Group

Graham is a regular commentator in the automotive and financial media and regularly speaks at both industry and client events. Prior to forming Rocket he enjoyed a 20 year career that included senior sales and marketing roles in the UK and internationally, working client-side with major brands in the financial services, automotive and hospitality sectors.

Graham holds an MBA, Diplomas in Marketing and Direct Marketing, is a Fellow of both the Institute of the Motor Industry and Chartered Institute of Marketing and a member of the Chartered Institute of Public Relations.

Al Clarke, Programme Chairman, Auto Retail Network

Al has held senior executive roles with Ferrari, Maserati and the SMMT. Al started his career as a journalist and presenter with a decade working for the BBC and in commercial radio.

He has an interest in the application of digital technology and connected car services in the automotive industry and regularly speaks at, and chairs events on, these issues.

Register here to watch now

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Chris Penny, Chief of Staff, Vertu Motors plc

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