We can’t improve what we don’t know about customer experience

26 April 2023

Progressive retailers understand the value of customer feedback. In most cases however this only extends to the feedback provided after customer acquisition typically solicited in the form of a review request. Over the past three years vehicle retailers have worked hard to improve review average star ratings but what do these ratings mean and what…

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Tags: conversion, CRM, customer engagement, funnel, leads, marketing, Motorvait, Neil Smith, touch points, tracking

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