There is no ‘one-size-fits-all’ approach to personalisation

09 June 2021

Behavioural targeting is a pivotal way to engage consumers, repeat purchases and drive sales; but retailers need to ensure they are implementing the right strategies for individual consumers. In particular, retailers looking to optimise their eCommerce offerings must reassess their approach to personalisation and ensure they are not pursuing a ‘one-size-fits-all’ strategy. Communication that focuses…

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Tags: behavioural targeting, Ciaran Bollard, engage, Kooomo, personalisation

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