Peugeot battling brand perception in bid to boost conquest sales

  05 November 2019

Peugeot is aiming to keep sales figures for the new 208 at the same 18,000 level as the outgoing car, with the brand saying it is not planning to ‘force’ the new car. UK managing director David Peel told Auto Retail that the challenge the brand faces is around conquest sales. “Our network is very…

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