NEW POLO BUILDS ON BRAND LOYALTY

31 August 2009

Volkswagen will pitch its fifth-generation Polo into the increasingly important B sector next month determined to maintain the supermini’s role as a consistent top five seller. Sally-Anne Norris, VW’s small cars’ product manager, is bullish about the larger, more sophisticated and keenly priced Polo’s prospects in a sector which she says “should grow significantly to…

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Tags: B sector, Bulletin, demographics, Hugh Hunston, Jason King, Jay Nagley, MPV, Sally-Anne Norris, SE, SEL, VW

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