Network guide: Honda

29 July 2016

Hondas public reputation as a respected brand has survived intact despite a post-recession dearth of new products and Philip Crossman, managing director of the companys UK operation, asserts that fresh models have restored its position on consumers consideration radar. With on-going transfusions of new and replacement cars Mr Crossman predicted that the dealer networks current…

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Tags: aftersales, brand, Chris Taylor, franchise, growth, Honda, loyalty, market share, network, NFDA, PCP, Philip Crossman, return on sales, sales, service, SUV, Vertu

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