Nearly half of marketers say demographic data is losing its value

12 July 2023

Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio. As a result, 48% of marketers are now questioning the value of traditional customer segmentation through demographic data. Instead, they are placing renewed importance on real-time personalisation (71%), and seek more budget flexibility in where and what they’re investing…

Want to read more articles on this website?

Sign up for a free trial subscription to carry on reading this article and receive Auto Retail Bulletin magazine together with our Auto Retail Agenda weekly newsletter. If you’re already a subscriber, please log in to access this content.

You can also subscribe online, with a 90-day money back guarantee, by purchasing one of the following products:
Auto Retail Bulletin.

Alternatively, give us a call on 01572 336 600 during working hours or leave your details and we’ll contact you as soon as possible to arrange your subscription.

FREE TRIAL

Already a subscriber? log in

Forgotten your password? Click here.

Tags: Demographic data, personalisation, real-time, Sam Richardson, Twilio

Why Subscribe?

As an auto retail executive you need insightful and unique industry intelligence to boost your business potential. Here’s a taste of what Auto Retail Network has to offer:

Get informed and boost your business potential
More than 1,200 fellow executives have joined us since launch
Independent, carefully crafted, unique content relevant to you and your business
Develop a greater awareness of market trends and opportunities
Access to a wide range of materials whenever, wherever and however you want it
Significant discounts on ARN events, reports and other publications

Subscribe now

Latest ARN Blog Post

Testimonials

I’ve found today really exciting. I’ve attended a number of conferences this year and I’ve been surprised by how well attended this was by some of the great players in the industry and by the quality of the speakers. I’d say it was definitely the best event I’ve attended this year.

Chris Penny, Chief of Staff, Vertu Motors plc

I found it very insightful. I’ve taken copious notes and there are lots of things we can take away and do.

Tracy Perryman, Managing Director, Denbury Diesels

I’ve been an Auto Retail Network subscriber since it was first launched. I find Auto Retail Bulletin particularly useful since it gives real, in-depth analysis into the issues facing this industry.

Ken Savage, commercial director, Perrys Group

This is the 3rd time I’ve attended the event & I thought today’s was the best one yet, the content was superb. It really gave us an insight into how we’ve got to take our business forward.

Ian Godbold, ICG Digital

I use Auto Retail Bulletin to keep fully up to speed with what is going on. The analysis is first class and I read it from cover to cover. It really helps my understanding of our industry and is not to be missed.

Robert Forrester, CEO Vertu PLC