Nearly half of marketers say demographic data is losing its value

12 July 2023

Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio. As a result, 48% of marketers are now questioning the value of traditional customer segmentation through demographic data. Instead, they are placing renewed importance on real-time personalisation (71%), and seek more budget flexibility in where and what they’re investing…

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Tags: Demographic data, personalisation, real-time, Sam Richardson, Twilio

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