Mazda insights can offer a commercial advantage

16 November 2016

Radically different rules of engagement with car-buying consumers generated by responses gleaned from the Mazda MyWay initiative which was designed to stimulate competition for incremental business in London areas unrepresented by the franchise will be harnessed to give the national dealer network a commercial advantage. That is the aim of Mazda UKs managing…

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Tags: advocacy, brand, community, competition, dealer, engagement, Experience, Jeremy Thomson, London, Mazda, MyWay, national, network, online

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