Mazda to extend MyWay to other open points

31 March 2017

Mazdas London-centred MyWay sales and direct contact brand initiative is likely to be extended to other open points to provide what UK managing director Jeremy Thomson described as brand outreach in areas lacking dealer facilities, while also keeping territories warm and live for new incoming franchise holders. Mr Thomson revealed that the MyWay project involving…

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Tags: collection, delivery, franchise, incentive, Jeremy Thomson, London, Mazda, MyWay, open point, outreach, sale, service, test-drive

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