Mazda dramatically reduces its number of loss making outlets

13 January 2020

Mazda UK’s campaign to improve its network’s commercial health, described by managing director Jeremy Thomson as a relentless approach to turning round struggling operations, has resulted in 70% fewer loss-making dealerships over the past five years. Mr Thomson highlighted a dedicated franchise department team under sales director Peter Allibon that “focuses relentlessly on partners’ outlets…

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Tags: CX-30, Jeremy Thomson, Mazda, network, Peter Allibon, profitability

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