Kia targets Mercedes and Volvo SUV owners with new Sorento
16 November 2020
Kia is upping its ambitions with the new Sorento large seven-seat SUV, expanding beyond its traditional caravan-owning tow car market to focus on drawing premium Volvo XC90 and seven-seat Mercedes-Benz SUV owners. Kia product specialist Josh Boffin said the vehicle’s more upmarket appearance and interior, comprehensive tech features and hybrid-focused powertrain line-up would all facilitate…