Fair targeting is critical to the profitability of the business

28 April 2016

A targeting system that only properly rewards over-achievement of target has become a fact of life for automotive retailers. And while it is possible to have a pragmatic discussion about dynamic targeting that adjusts for changing marketing conditions, the start point is always that manufacturers want to achieve greater volume than the year before. So…

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Tags: acquisition, customer experience, over achievement, PCP, Phil Maddison, recruitment, self registration, Snows Group, Targeting

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