Defining your ‘next best action’ online
13 June 2020
Last week, when discussing the closure period, a wise dealer friend made the point: “What does ‘closed’ mean?” He quickly added: “Even if there’s a sign on my door stating we’re closed, I know my brands and my products are on display 24/7. My website is ‘always on’, and in that respect, I’m always open.”…
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