‘Choose your Peugeot, choose your powertrain’ strategy for 208
13 February 2020
Peugeot is introducing a new sales philosophy dubbed ‘choose your Peugeot, choose your powertrain’ with the new 208 and all-electric e-208 superminis. The idea is to boost consideration of electric cars by encouraging customers to first pick their preferred model grade, and only then choose a powertrain: petrol, diesel, or electric. To underline this, the…