Word of mouth matters – it’s the unicorn we all chase. Research from McKinsey found that some 90% of purchases are influenced by word of mouth, and as many as 50% of purchases are directly...
Read morePeople have made decisions based on word-of-mouth recommendations for hundreds, if not thousands, of years. Good reviews are gold dust for dealerships: 73% of consumers say that a positive online...
Read moreI bet you didn’t know there was such an organisation as the ‘Word of Mouth Marketing Association UK’. But I’m grateful to Steve Barton (its president, no less) for the...
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