Targeted commercial messages within premium automotive publisher sites can increase traffic to a car brand’s website by 67%. That’s the key finding of new data from Sophus3. The study analysed 135...

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There is a new trend emerging from the large PLC auto retail groups in their financial results statements, and that’s the inclusion of click rates. Some are more active in this area than others....

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Marketing your dealership brand through social media is essential, but how do you know if your efforts are working? By looking at your web traffic. If that hard-to-win social audience is not coming to...

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