Nissan has launched a Live Showroom project, giving customers a walkaround of three models including the new Ariya electric SUV before feeding leads into the retailer network. Prospective customers...
Read moreWhat should the car buying process of the future look like? Should it be like Amazon, or Cartier or Apple? This was the question that McKinsey posed to thousands of customers across different regions,...
Read moreWith showrooms and workshops closed and with many staff furloughed, dealership bosses are currently contemplating how best to harness their limited resources to prepare for a staged resumption of...
Read moreClassic car retailer Hexagon has employed 3D technology to provide a virtual tour of its North London showroom, allowing visitors to get up close and personal with classic Ferrari, Jaguar, Aston...
Read moreDoes your website tell people why they should buy from you? Or does it, like most dealership websites, focus largely on cars and prices? Here’s two simple things you can do to differentiate your...
Read moreMost customers these days will look at your virtual display long before they visit your showroom. Of course there will be some prospects who read the papers and some who just ‘browse’ from...
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