Tough call, isn’t it, when a manufacturer for which you hold a franchise says it plans to set up a new brand and expects you to get fully behind it and invest. The trade is littered with cases where...

People buy from people. It’s not about the lowest price, it’s about providing the best customer experience. That is key and we have to provide that customer experience at all times. So says Lucy...

Ford is poised to launch a new series of sporty if not overtly sporting models, badged ST-Line. With Ford dealers enjoying a generally richer mix in their sales in recent years, the addition of a...

Ford managing director Andy Barratt is hoping its retail network will open on Sundays to improve the customer relationship. Speaking exclusively to Auto Retail Bulletin about the way cars are sold in...

Unless you’re one of Ford’s 54 retailers charged with upgrading to a FordStore it’s likely Vignale, one of retailing’s the most talked about new sub-brands will be raising more questions than it...

For the third week in a row I’ve been talking about what constitutes a premium service experience with a carmaker. This week it’s been Honda, which is currently looking at how to handle customers...