Social media is a great tool but is easy to do more harm than good. Here’s how to avoid a crisis online Companies regularly make headlines for their social media activities, but more often for...

There’s a world of difference (and difficulty) between using social media as a consumer and harnessing it for your business. Some people can post a picture of their kids to Facebook and see 100...

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Want to read more articles on this website? Sign up for a free trial subscription to carry on reading this article and receive Auto Retail Bulletin magazine together with our Auto Retail Agenda weekly...

As online searches for information have steadily replaced visits to the retailers’ premises, so the importance of the quality of information, the accessibility of information and the speed of...

It can be hard to keep up with the latest trends in social media best practice. The torrent of information can be a little overwhelming, and that’s before you take into account the fact that it’s...

Want to read more articles on this website? Sign up for a free trial subscription to carry on reading this article and receive Auto Retail Bulletin magazine together with our Auto Retail Agenda weekly...

Want to read more articles on this website? Sign up for a free trial subscription to carry on reading this article and receive Auto Retail Bulletin magazine together with our Auto Retail Agenda weekly...

Want to read more articles on this website? Sign up for a free trial subscription to carry on reading this article and receive Auto Retail Bulletin magazine together with our Auto Retail Agenda weekly...

Want to read more articles on this website? Sign up for a free trial subscription to carry on reading this article and receive Auto Retail Bulletin magazine together with our Auto Retail Agenda weekly...

Alongside retailer compliance and gap insurance the FCA is now going to investigate finance promotions on social media, particularly limited-character forms such as Twitter. As with all of the FCA’s...

Experts are warning retailers that 24-hour customer service may become a necessity after a British Airways customer used a paid, promoted, tweet on social media platform Twitter, to complain about...

Dealers invest heavily on trying to win new customers – advertising, websites, a presence on Facebook, contact through Twitter – but how much time and effort is spent on keeping in contact...

One of the most common questions posed when I’m mentoring social media is “what’s a hashtag?” Let me explain what it is and why you should use it. When Twitter first started,...

From our contact with dealerships, we can see that their use of Twitter is generally increasing and that it appears to be helping in areas such as customer retention. However, there are some common...

Auto retailers should be among the earliest adopters of social commerce according to DMS specialist Pinewood. Online coupon schemes such as GroupOn could be ideally structured for successful use by...

You know how sometimes you don’t really understand something, but somehow you know it must be important. I felt like that when I first heard about Twitter. It was at an SMMT press test day and a...

The power of online social networking to enhance reputations, build entertainment careers and create like-minded groups is well established. Increasingly however, businesses are now looking at the...

Ford, in America, has come?up with a new idea – the online suggestion box. Last Tuesday it launched a new section (Ford wants to hear your ideas) on its American Fordstory.com website. Members...

Motor retailers are forever hearing how they should harness the power of the internet to boost consumer and search engine awareness. ‘Be everywhere’ is what the online marketers tell us:...