Generally, most consumers who focus on the OEM brand of the car they want to buy are often unaware of the dealership brand. When researching a new car, most consumers will engage directly with an OEM...

Many car buyers start researching their next purchase on brand websites before being directed to their nearest dealership’s website. The OEM and dealerships already have a service level agreement...

We’ve said it before; it can cost as much as five times more to acquire a new customer than it does to retain an existing one, there is no doubt customer retention must remain a priority. So here are...

Mapfre Abraxas says its new Click & Buy online sales platform will support retailers with their multi-channel distribution strategy and allow them to offer appropriate insurance products to their...

Consumers interact with automotive retailers in what Google describes as a series of ‘moments’ – critical touchpoints in the buying journey. Making these interactions friction-free holds the key to...

As smartphone and tablet users spend more and more time on their devices, typically in short bursts of activity, there are definite moments when they are open to the influence of brands. These are...