Dealer enquiries for digital support for unaccompanied test drives is rising, following official best practice guidance drafted by the SMMT. With unaccompanied test drives now all but mandatory, AX...

A threat or an opportunity: what is the trade to make of Amazon and Volvo’s tie-up for immediate test drives? Sure, it’s an experiment on a tiny scale, allowing Amazon customers in just four...

Mercedes is launching a centralised fleet test drive scheme, handled by the national sales company rather than retailers, to ensure an “exemplary experience”, according to Rob East, the brand’s...

Mazda’s London-centred MyWay sales and direct contact brand initiative is likely to be extended to other open points to provide what UK managing director Jeremy Thomson described as brand outreach in...

Seat believes its new retail store within the Lakeside shopping centre – the first Seat Store in the world – will expose the brand to millions of new potential customers, offer lessons on the...

Whether you think it was merely a publicity stunt or a genuine attempt at creating sales leads, you can’t deny that Jaguar’s recent competitive test drive initiative was a bold move. Despite...

Modern technology has been embraced by motor retailers, with parallel retailing directing customers to bricks and mortar sites. Cars cannot be serviced remotely, and customers still overwhelmingly...

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Around 200 guests attended the annual summer party of Subaru and Isuzu retailer Cross Roads Garage last month. As well as attracting new prospects to the dealership, it also helped them to sell more...

The new Astra caused quite a stir with shoppers when it was unveiled to the public in Cambridge last month. Murketts of Cambridge took over 170 requests for a test drive on the day, and at a special...

The ‘your opinion counts’ test drive weekend offers customers the chance to compare a chosen model with its competitors. To use the example of a Renault dealership, the proposition would...

• The offence for speeding is committed by the driver not the owner of the vehicle. • The registered keeper of the vehicle will be sent a Request to Furnish Information as to the identity of...

Dublin retailer Merlin’s Motor City has reduced its spend on newspaper advertising and invested in a prize draw event that takes place twice a year at the dealership, once in June and in the...