Chinese car makers have begun to make their presence felt in Europe with a number of recent high-profile brand and vehicle launches. But what is the online presence of these new entrants, and what is...

The digital transformation of the automotive retail sector, accelerated through the Covid pandemic, has been dramatic, with commentators suggesting that the industry went through 10 years’ worth of...

After years of promise, the market for electric vehicle seems finally to have arrived. Global sales of plug-in cars topped three million in 2020, accounting for 10% of registrations. Sales are...

The spread of the Covid-19 pandemic saw an immediate reduction in traffic to car brand sites as consumers focused on more immediate practical concerns and as car brands suspended their campaign...

Targeted commercial messages within premium automotive publisher sites can increase traffic to a car brand’s website by 67%. That’s the key finding of new data from Sophus3. The study analysed 135...

The online car brand engagement experience is failing consumers at a time when brand loyalty has hit a low point and when digital disruptors are set to enter the market. Further, huge swathes of...

As UK car sales figures highlight a continued decline in diesel purchases, automotive analyst Sophus3 reveals that potential electric car buyers seeking alternatives are increasingly confused and...