The social media platform TikTok has been around long enough now to suggest it is more than a flash in the pan – should you be getting involved? Not every social media platform is worth jumping on...

Social media is a great tool but is easy to do more harm than good. Here’s how to avoid a crisis online Companies regularly make headlines for their social media activities, but more often for...

Retailers have built relationships with customers in a myriad of ways that were not possible under lockdown circumstances. However, automotive companies managed to find ways to circumvent the...

With showrooms and workshops closed and with many staff furloughed, dealership bosses are currently contemplating how best to harness their limited resources to prepare for a staged resumption of...

Here’s why you should step out from behind the camera and put your face on your retailer’s social media accounts Social media is more than just another dumping ground for photos of your latest...

How you should be reaching buyers without interacting with them in any of the traditional, or even more modern, methods Does your sales department still think walk-in customers and prospecting are the...

Independent retailers in both the used and franchised sectors could add as much as £15,000 to their bottom line profit by learning how to squeeze more money from their businesses and embrace new ways...

At the start of 2018 Facebook founder Mark Zuckerberg announced that the social media platform wanted to get back to its roots. “We’ve gotten feedback from our community that public content –...

The old adage ‘the customer is always right’ has never been truer. Customers have become accustomed to the convenience and empowerment of online shopping and they have come to expect their time...

Born between 1990 and 2000, the Millennial generation – also known as Generation Y – is smarter, happy to share information and is shaped by technology. Millennials are shaking traditional consumer...

People have made decisions based on ‘word-of-mouth’ recommendations for hundreds, if not thousands, of years. Good reviews are gold dust for dealerships: 73% of consumers say that a positive online...

There’s a world of difference (and difficulty) between using social media as a consumer and harnessing it for your business. Some people can post a picture of their kids to Facebook and see 100...

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With social media networks proving to be increasingly important in the role of communicating directly to customers, a new report has stated that advertising on the likes of Facebook and Instagram grew...

Your web presence is a key influence on car buyers and car service buyers, but that presence goes well beyond your own website, and you need to have a handle on your wider online profile, particularly...

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Alongside retailer compliance and gap insurance the FCA is now going to investigate finance promotions on social media, particularly limited-character forms such as Twitter. As with all of the FCA’s...

One thing is certain in social media – nothing is certain. Just when you think you’re getting the hang of it, the gatekeepers change the rules. Twitter recently announced it was considering deleting...

I read an interesting interview with Evan Spiegel in The Telegraph recently. He’s the brains behind Snapchat, the instant messaging app that automatically deletes messages once users have read them....

The Financial Times recently forecast that TV ad spend would be overtaken by online marketing in 2015 and follow print ads into decline. For those who grew up with print and TV advertising, it’s time...