Car retailers depend on building lasting customer relationships to ensure long-term profitability, but when economic uncertainty puts pressure on new car sales, there are many lessons dealerships can...

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With a good enquiry management system, auto retailers can boost profits by reducing their advertising/ marketing spend and increasing their conversion ratios. SMC Motor Group, a multi- franchise...

Increasingly, motor retailers are using email and text-based CRM techniques to reach customers instead of traditional newspaper advertising. Our findings from regular research into dealership strategy...

In a quick straw poll of Auto Retail Manager subscribers, six out of ten retailers said they used SMS text messaging in the marketing mix at their dealership. One reason is the cost – a text...