Effective advertising online is common to a lot of dealers these days, but many more have yet to fully embrace the digital channel opportunity. Here are some hints on how to increase...

More than half of dealers are failing to recognise the importance of search engine optimisation for their business, according to a recent industry survey. When asked whether they allocated any budget...

Google has changed the weight of its emphasis to reward quality content, and to penalise certain ‘black hat’ practices like keyword stuffing, link farming and invisible text lists. Some...

Google’s ‘Penguin’ update in April marked another significant change in the way in which websites are ranked, weeding out those with links from websites with poor content (or with...

It’s that time of year again: September means plate changes and a heavy focus on new cars as well as the challenges of hitting quarterly targets and shifting traded in used stock. With the...

Take a look at these top ten tips to kick-start your digital marketing. You are no doubt using this medium already to market your dealership’s services, but are you covering all the bases? 1....

The annual Capgemini Cars Online report is the best respected snapshot research of consumer attitudes to online car buying. It has been running now for 11 years and, although it tends to take a global...