The digital transformation of the automotive retail sector, accelerated through the Covid pandemic, has been dramatic, with commentators suggesting that the industry went through 10 years’ worth of...
Read moreAfter years of promise, the market for electric vehicle seems finally to have arrived. Global sales of plug-in cars topped three million in 2020, accounting for 10% of registrations. Sales are...
Read moreThe online car brand engagement experience is failing consumers at a time when brand loyalty has hit a low point and when digital disruptors are set to enter the market. Further, huge swathes of...
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