I was talking to a pal whos a consultant to a company making equipment for the armed forces. The sales force is all ex-military. He was describing the salespeople there as shadow boxers because...
Read moreThere are now more than seven million drivers over the age of 65 on Britains roads 19% of the total number of full driving licence holders, according to the Institute of Advanced Motorists. This...
Read moreThe connected customer is a very different beast from ten years ago, when todays sales managers and dealer principals were earning their stripes. Looking at the typical buying cycle, a customer goes...
Read moreWith the start of March just a few days away, all of your sales staff will be busy selling and processing orders ready for the 1st of the month. Sales departments, prep teams and workshops will have...
Read moreThe results of a survey by What Car? make alarming reading. Only a third of some 48 dealerships visited were able to provide the magazines researchers with their choice of test drive vehicle....
Read moreNew Year is traditionally a time for making all sorts of promises to change. So this month, here are three key stats that show how consumers have actually changed. They come from our knowledge of...
Read moreWeins Canada has seen a substantial rise in the proportion of people who turn up for their appointment by adapting an idea from the airline industry. The Ontario-based multi-franchised retailer, which...
Read moreThe Now Vauxhall group enjoyed a strong September this year, with new car sales up 30% on September 2012 and well ahead of target with around 500 units sold. One useful addition to the total came from...
Read moreGood used car performance has always been vital to any successful dealership, but its importance will increase as we go forward. This years BCA Used Car Market Report identified a return to pre-...
Read moreThis year there are four days between Boxing Day and New Years Eve and many dealerships will have shut up shop because theres nothing doing. Why waste those days? There are plenty of folk who,...
Read moreIt is an oft-quoted statistic in the trade that a customer today will visit 1.3 dealerships before buying a vehicle, down from seven dealerships a decade ago. And whenever I talk to retailers, they...
Read moreMotability was set up nearly 50 years ago to help those with disabilities to cope better with transport issues. In 2004, Motability accounted for 6% of all new car registrations. Now it is more...
Read moreOn average, how long does it take for a call from Auto Trader to convert into a sale? Its actually around five days. What this is telling us is that the car sales cycle has shortened dramatically....
Read moreManufacturers increasingly are trying to control their networks with automated CRM systems, and auto retailers have spent a fortune on them. But the more we automate our lives, it seems, the worse...
Read moreIts just a few days away, but theres still time to make sure your team is primed to get off to a great start in September and to keep up the momentum throughout the month. The first seven months...
Read moreMore than half of dealers are failing to recognise the importance of search engine optimisation for their business, according to a recent industry survey. When asked whether they allocated any budget...
Read moreWhy do we employ sales executives? The simple answer is that as managers we believe certain people have the personality traits to embrace a sales process, work with it and successfully convert...
Read moreOften seen as just an overhead, courtesy cars if chosen and specified properly can be your best demonstration cars. Unfortunately though, their selection is often driven by the need to either meet...
Read moreOne of the best books ever written about the art of writing letters that sell is The Handbook of Direct MaiI, by Siegfried Vögele of the Institute of Direct Marketing in Munich. It is based on a...
Read moreTrials of a new finance renewal system at two Hartwell dealerships in the Oxford area have generated 20 highly profitable deals from around 500 qualified leads, which business managers were unlikely...
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