With franchised retailers winning only a small percentage of potential aftersales work, there is huge potential for this key area of the business to contribute more to the profitability of the...
Read moreThe formula for Sales Efficiency is a simple 3-2-1. That’s because to sell one car it typically requires speaking to three potential customers (and recording their details accurately), and...
Read moreIn a drive to improve the productivity of their sales staff, we are seeing more dealerships today focus not just on the end result – the sale of a car – but on the activities that lead to...
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