Many dealerships make the mistake of not implementing a systematic programme for referrals. They confuse word of mouth advertising with a referral system and overlook the single most effective...
Read moreby Tom Booth To generate more sales through referrals, task each member of your sales team with creating a 90-day action plan for the next quarter. Make sure they are fully briefed by your sales...
Read moreTo generate more sales through referrals, task each member of your sales team with creating a 90-day action plan for the June to August period. Aim to get them fully up to speed in time for the start...
Read moreHow do your salespeople present used cars in your dealership when they may know very little about them? You can’t realistically train them to know all 40 or 140 vehicles you have in stock. So...
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