Digital transformation is inevitable, and the automotive industry is no exception. Technology is disrupting how we live, work, eat and travel – driven by changing consumer preferences and smart...

Consolidations, mergers, acquisitions and divestments have been a permanent feature of the sector while I have been working in it. For example, Ford acquired brands like Jaguar, and support businesses...

Within the last five years alone, consumers’ expectations of the purchasing experience have completely evolved. With retail industry giants such as Amazon and Apple setting new standards for...

As social distancing restrictions come to an end, dealerships must consider how the automotive retail and aftersales landscape has shifted and how they can maintain the momentum of digitalisation....

Along with the expected rise in footfall traffic after showrooms re-opened a little over a month ago, recent trends show that digital traffic has also continued to rise. According to our Rapid RTC...

  SPOTICAR: ‘BRAND-NEUTRAL’ PSA USED CARS COMING BEECHDALE IS ALFA ROMEO RETAILER OF THE YEAR LEARN ABOUT NEW ENTRANTS WITH AUTO RETAIL LIVE USED CAR RETAILER SENTENCED FOR ACCOUNTS...

Showroom reopening has led to digital enquiry volumes in mid-April rising almost 30% over the highest pre-pandemic peak of March 2019. Rapid RTC’s Darren Preddy said Google activity is up and both...

  MOTORPOINT PROFIT FALL REOPENING RALLIES RETAILERS JLR RETAILER APPRENTICE DRIVE DVSA MOT TESTER CLAMPDOWN TRIBUTES PAID TO MARSHALL CHAIRMAN RECORD CAR DEMAND IN US US RETAILERS CONTINUE TESLA...

As we look to our industry’s future, within which technology continues to shape the way customers and dealers interact during the car buying process, the industry must look to create truly connected...

What’s next? It’s a common question for many after the rush of compelled digital transformation that 2020 brought upon us. How can dealers prepare to connect successfully with customers within...

  LSH AUTO LOSSES HIT £18M AHEAD OF PANDEMIC HR OWEN ‘JUST ABOVE BREAKEVEN’ IN 2020 HYUNDAI LAUNCHES BREXIT PRICE PROTECTION 2030 EV RULING TRIGGERS ENQUIRIES LEAP 1 IN 5 US CADILLAC...

It appears that despite Covid-19, car buyers are still highly engaged online – and after the first lockdown in the spring, they’ve been even more engaged on digital channels than they were in...

Mid-month customer data from enquiry specialist Rapid RTC shows that enquiries from consumers per retailer per day are on a par with November 2019. “While these levels are down 19% from October, so...

    LOOKERS NEXT WITH POLESTAR STORE ENQUIRIES NEAR USUAL IN LOCKDOWN 2.0 DIGITAL RESERVATION TOOL LAUNCHED MANGOLETSI IN SECOND RETROSPECTIVE PLANNING APPLICATION PORSCHE RETAILER TO BECOME...

The simple answer to the above question is: it’s your salespeople. Dealers see 26% higher conversion rates when online customers are connected directly with salespeople, according to RAPID RTC...

PARTNER FEATURE Omni-channel is a word we’ve seen more frequently in recent months – omni-channel marketing, omni-channel strategies, omni-channel technology – but what this means and why it’s...

Collectively, we’re working through a time with unique challenges, without a blueprint to help us plan for what may happen next. What we do know is that customers still need to buy cars, and an...

PARTNER FEATURE Collectively, we’re working through a time with unique challenges, without a blueprint to help us plan for what may happen next. What we do know is that customers still need to buy...

PARTNER FEATURE Over the past month, we’ve seen dealerships across the country slowly emerge from 10 weeks of economic battering by the perfect storm created by Covid-19. As the dust settles,...

Last week, when discussing the closure period, a wise dealer friend made the point: “What does ‘closed’ mean?” He quickly added: “Even if there’s a sign on my door stating we’re closed,...