This month alone we’ve seen Ford, RRG Mazda and Mercedes paying for floor space in big retail centres to put their cars in front of shoppers walking between Next and Nandos, and many others (eg MG...
Read moreThe ever growing trend of automotive pop-ups in retail malls is both a good thing and a bad thing. At its best, it shows brands are beginning to think about retailing cars rather than selling...
Read moreMercedes-Benz is planning to treble the number of pop-up shop sales and demonstration drive units to 18 this year as it becomes an increasingly important part of its marketing strategy according to UK...
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