In today’s rapidly evolving automotive landscape, delivering exceptional customer experiences has become a game-changer. To stay ahead, OEMs and retailers need to deliver the personalised and...

Within the last five years alone, consumers’ expectations of the purchasing experience have completely evolved. With retail industry giants such as Amazon and Apple setting new standards for...

Along with the expected rise in footfall traffic after showrooms re-opened a little over a month ago, recent trends show that digital traffic has also continued to rise. According to our Rapid RTC...

As we look to our industry’s future, within which technology continues to shape the way customers and dealers interact during the car buying process, the industry must look to create truly connected...

What’s next? It’s a common question for many after the rush of compelled digital transformation that 2020 brought upon us. How can dealers prepare to connect successfully with customers within...

It appears that despite Covid-19, car buyers are still highly engaged online – and after the first lockdown in the spring, they’ve been even more engaged on digital channels than they were in...

The simple answer to the above question is: it’s your salespeople. Dealers see 26% higher conversion rates when online customers are connected directly with salespeople, according to RAPID RTC...

Collectively, we’re working through a time with unique challenges, without a blueprint to help us plan for what may happen next. What we do know is that customers still need to buy cars, and an...

Last week, when discussing the closure period, a wise dealer friend made the point: “What does ‘closed’ mean?” He quickly added: “Even if there’s a sign on my door stating we’re closed,...

In April 2020, 40% of digital chat enquiries UK dealerships received were sales-related. Interestingly, Canada’s chat enquiries were even more sales focused at 55%. As the multinational leader in...

Auto Retail Bulletin spoke with Pontus Riska, vice president for sales and support, UK, at Rapid RTC, about the importance of communication through this unsettling time. What are you doing to help...

These days, we are inundated with choices. Where to eat, where to spend our free time, where to shop; the possibilities are endless. In a world with so many choices and resources available to do...