A high degree of personalisation is key to capturing the attention of used car buyers online, a retailer webinar reinforced. Customers are now really expecting greater relevance when it comes to the...

Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio. As a result, 48% of marketers are now questioning the value of traditional customer...

Within the last five years alone, consumers’ expectations of the purchasing experience have completely evolved. With retail industry giants such as Amazon and Apple setting new standards for...

The automotive sector didn’t have the best start to 2021. New UK car registrations fell by 35.5% year on year, while many OEMS – despite experiencing a relatively strong end to 2020 with profits...

As social distancing restrictions come to an end, dealerships must consider how the automotive retail and aftersales landscape has shifted and how they can maintain the momentum of digitalisation....

Behavioural targeting is a pivotal way to engage consumers, repeat purchases and drive sales; but retailers need to ensure they are implementing the right strategies for individual consumers. In...

Customer experience is no longer something that companies can afford to ignore. Today’s customers expect nothing short of the highest quality experiences when interacting with brands online....

The simple answer to the above question is: it’s your salespeople. Dealers see 26% higher conversion rates when online customers are connected directly with salespeople, according to RAPID RTC...