As auto retailers, it’s very easy to be caught up in the latest trend or as one of my industry colleagues puts it Shiny Object Syndrome (SOS). Over the last decade or so, we’ve seen an explosion in...

One thing is certain in social media – nothing is certain. Just when you think you’re getting the hang of it, the gatekeepers change the rules. Twitter recently announced it was considering deleting...

I read an interesting interview with Evan Spiegel in The Telegraph recently. He’s the brains behind Snapchat, the instant messaging app that automatically deletes messages once users have read them....

The news is out: 2.26 million new cars were registered in the UK last year. Some attribute the upturn to low interest rates and the growth of personal contract purchasing. It was definitely not due to...

Auto Retail Network has launched a new report that reviews, rates and ranks the top 50 leading franchised dealership websites in the UK for customer usability. At the top of the chart for the 50...

A survey by the Harvard Business Review of 2,100 newsletter subscribers highlights a distant relationship between most businesses and the world of social media.  Want to read more articles on...

Like most dealerships and groups today, Stephen James BMW is working hard to get more older cars into its workshops. Ryan O’Sullivan, aftersales manager of the Ruxley dealership, said the...

Facebook recently lifted its restrictions on the amount of text allowed in cover photos. The cover photo sits at the top of a Facebook page, introducing the brand and enticing new likers. I believe...

The growing trend of showrooming is highlighting the need for car retailers to adopt a strategy for dealing with customers who compare products and prices on their smartphones while browsing a...

Eden Motor Group has launched an innovative new Payment Search feature on the used car section of its website, to showcase the affordability of its vehicles on finance. For example, a customer could...

Established in 2004, Facebook now has a billion registered users. 2012 income totalled $5.1 billion. But despite the success of the platform, and its obvious audience benefits, thousands of car...

Sturgess Jaguar in Leicester has been named Franchised Dealer of the Year at the Motor Codes annual awards. The winning franchised and independent garages were picked from 20 regional champions after...

Marketing your dealership brand through social media is essential, but how do you know if your efforts are working? By looking at your web traffic. If that hard-to-win social audience is not coming to...

Facebook has unveiled a major redesign of its News Feed to improve the user experience. Want to read more articles on this website? Sign up for a free trial subscription to carry on reading this...

Using social media to increase engagement and reduce marketing spend takes the use of more than one platform. Sharing one post across platforms to save time is a challenge requiring some...

Five key digital trends will influence the motor trade this year, according to web services company GForces. 1. Consumers won’t be the only ones looking for value. Showroom footfall is...

One of the most common questions posed when I’m mentoring social media is “what’s a hashtag?” Let me explain what it is and why you should use it. When Twitter first started,...

I’ve just spent two weeks working in San Francisco. Out for a friend’s birthday one night, I met a bright young thing who worked for Facebook. I did my best not to talk shop, but her...

Over the years, dealerships have perhaps focused too much on the bottom end of the sales funnel – turning the tap on ever heavier with price and deal-led advertising, and seeing a lot of...

A variation of the ‘buy it now’ button won first prize for Walser Automotive Group in the Dealer Best Idea awards at the annual DrivingSales Executive Summit. Walser has put an...