Mazda has no plans to apply an agency strategy to its retail network, with Jeremy Thomson, the veteran managing director of the brand’s UK operation, ruling out the controversial business model’s...
Read moreMazdas London-centred MyWay sales and direct contact brand initiative is likely to be extended to other open points to provide what UK managing director Jeremy Thomson described as brand outreach in...
Read moreRadically different rules of engagement with car-buying consumers generated by responses gleaned from the Mazda MyWay initiative which was designed to stimulate competition for incremental...
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