The ongoing debate around agency versus franchise business models continues to be a core issue to resolve for both brands and retailers alike. Much of this debate thus far has been theoretical;...

Automotive retailers have often been celebrated for the experiences they offer to their customers. From digital showrooms to personalised vehicles, the industry has continually innovated to keep up...

Progressive retailers understand the value of customer feedback. In most cases however this only extends to the feedback provided after customer acquisition typically solicited in the form of a review...

The automotive sector didn’t have the best start to 2021. New UK car registrations fell by 35.5% year on year, while many OEMS – despite experiencing a relatively strong end to 2020 with profits...

These are the questions you should ask yourself before you hit send on yet another generic email while hoping for results Not every customer is the same as one another, and you simply cannot cater for...

This simple shift in your marketing strategy can have a huge impact on your dealership’s success Many of us understand our target market and we actively communicate with them every day. With a blend...

Bartletts Seat director Richard Bartlett has called on OEMs to show more realism at the supply end of the market, suggesting that they would be better putting appropriate numbers of cars into a market...

Clothes, food and entertainment choices are all dictated by the weather – your marketing should be added to that list too The weather has a big impact on consumers’ spending, so marketers have...

After remaining largely unaltered over past decades, a new and exciting retail journey within the automotive sector is responding to a permanent shift in consumer needs, resulting in automakers and...

LinkedIn doesn’t leap to mind as readily as the likes of Facebook and Instagram when you think of marketing budgets, but should it? LinkedIn is the more sensible social media compared to its...

Does Google Analytics give enough insight into customer wishes? New-start US firm Trait Signal reckons it can give you a greater look at buyers they think of a car. But will this work for UK...

As coronavirus lockdown restrictions begin to ease, most dealers are understandably focusing much of their attention on the physical logistics of re-opening showrooms and workshops. However, given...

The lockdown is a perfect time to stay in touch and stay positive with your customers Most dealers are currently running on a skeleton staff having furloughed most of their employees. Across the major...

Marketing has plenty of new tools and trends to tempt professionals, but it’s important to remember the current customer is most important of all I admit, every new trend or tool that appears in the...

In these uncertain times, sales and marketing cannot take a complete back seat in the crisis planning. Retailers need to position themselves for growth during the uncertain times. The importance of...

Over the past few weeks, my evening hours have been spent reading countless research papers studying how past recessions have impacted our industry. I have become curious to uncover what we can learn...

Too many dealers are underplaying the importance of a quality used car warranty to gain and retain customers, enhance customer trust and build their reputation. This is the stark observation from Adam...

Here’s why you should step out from behind the camera and put your face on your retailer’s social media accounts Social media is more than just another dumping ground for photos of your latest...

The American imports of Black Friday and Cyber Monday might seem tempting to marketers, but they are unwelcome gimmicks We are caught in a trap… And now you are singing in your head the words to the...

It has never been more important within the automotive industry for businesses to collect, curate and analyse data to fully harness the opportunities presented. At the centre of it all, is using data...