Events sometimes interrupt evolution and create a step-change overnight. We are now seeing one of those times. For several years the most sophisticated dealers have gained advantage by focusing on...

Despite the reopening of car dealerships at the beginning of June it is clear that normal levels of business will not resume overnight. This means that our advice throughout the coronavirus crisis...

Enforced shuttering of motor retail across the country created major pressures for dealers but also unprecedented opportunities to manage customer relationships in a more sophisticated way. However,...

Information is always at a premium but never more so than during a crisis like Covid-19. When all the familiar aspects of everyday business and living are temporarily suspended, information is the key...

When showroom doors are closed to the public it may seem difficult to imagine this as a time to create opportunities for more profitable business. But this period can be used strategically by dealers...

Today’s motor retail environment demands discipline and rigour in customer relationship management. The availability online of information on attractive new offers encourages customers to shop...

The customer retention power that flows from having the right information and a listening ear are often underestimated in motor retail environments dominated by a pure sales ethos. But customer...

The Chrysalis Loyalty white paper ‘How to create loyal customers and drive real growth In sales and profitability’ has generated considerable interest among retention specialists across the...

Since publication of our white paper ‘How To Create Loyal Customers And Drive Real Growth In Sales And Profitability’GDPR has become a fact of life. And our observations of the industry response...

No matter how good a loyalty and retention process is, it will always rely on people to maximise its effectiveness. That is why incentivising them is essential. In our white paper ‘How To Create...

New regulations governing the use of customer data for marketing are still widely misunderstood across the automotive retail and finance sector, even since GDPR came into force. That’s the view of...

In an ideal world customer loyalty and retention could be transformed simply by parachuting in an off-the-shelf process into your business and pressing ‘go’. But experience teaches us all that...

Automotive retailers often seek to improve performance primarily in response to changes – or expected changes – in market conditions. But a new Chrysalis Loyalty white paper – ‘How to create...