This year has seen a perfect storm for energy costs. Prices across the country have spiked dramatically, but there is no single reason why they are suddenly surging through the roof. Shortages across...
Read moreThe trajectory towards an online used car purchase, which was so crucial during lockdown, has waned since the UK re-opened. This was a key finding from the latest wave of our long-term ‘Attitude to...
Read moreGone are the days when the only way to buy a car was to walk into a dealership with the fear of being pressured and ‘sold to’. Customers today are much more educated; by the time they engage with...
Read moreTargeted commercial messages within premium automotive publisher sites can increase traffic to a car brand’s website by 67%. That’s the key finding of new data from Sophus3. The study analysed 135...
Read moreMore and more we see schemes which try to generate a good customer outcome. At Barclays we call them magic moments, where a colleague or client has gone above and beyond the call of duty. However,...
Read moreConsumers increasingly use their smartphones to research which businesses they should work with. These days, online reviews are a big part of that decision process. If managed incorrectly, these...
Read moreBMWs digital services boss has promised to keep retailers involved in the monetisation process as the brands connectivity evolves. Speaking to Auto Retail Bulletin at the recent Paris motor show,...
Read moreTargets for customer satisfaction index scores actually work against improving either customer service or the customer experience. Only by starting to focus on dissatisfaction do things start to...
Read moreSuzuki says it is on course to expand its network from 156 to 165 outlets within two years, with local hero owner-drivers and regional groups remaining dominant. Dale Wyatt, sales and marketing...
Read moreAs smartphone and tablet users spend more and more time on their devices, typically in short bursts of activity, there are definite moments when they are open to the influence of brands. These are...
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