Last month in Auto Retail Manager I urged you to review some mystery shop DVDs. Did you do that yet? And if you did: • Did the salesperson build value with the customer? • Did they...
Read moreEmail can be used very effectively within our trade, but is most effective when used to create loyalty or enquiries. There are a few ‘golden rules’ that will help improve your chances of...
Read moreWhat percentage of your customers recorded on your database has a functional email address? If you reckon it’s almost 50% then prepare for disappointment. It’s not even 25%. It’s...
Read moreCustomers are five times more likely to view your car on the internet if it has images available for viewing, so it’s absolutely essential to set a level that your internet salesperson can be...
Read moreI am amazed at how poorly some dealerships maintain their internet used car stock. We recently took over another Volkswagen dealership and for example, in January, we increased used car viewings by...
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