Smart is being transformed. “It’s a major exercise,” confirmed CEO David Browne. “We’re relaunching a brand, with a completely new product and completely new route to market. We are...

Mazda has no plans to apply an agency strategy to its retail network, with Jeremy Thomson, the veteran managing director of the brand’s UK operation, ruling out the controversial business model’s...

Both derivatives and individual options for the facelifted 2021 Jaguar XF range have been reduced by around 50% which JLR UK MD Rawdon Glover says is to make the buying process much simpler – with a...

Mazda UK’s campaign to improve its network’s commercial health, described by managing director Jeremy Thomson as a relentless approach to turning round struggling operations, has resulted in 70%...

Mazda Motors UK’s strategy of elevating the brand’s and its franchise’s status – with the new 3 playing a pivotal role in that process – could lead to a handful of dealers deciding not to...

Mazda is having exploratory talks with up to 15 dealers with a view to extended application of its radical two-year-old London-based Mazda MyWay initiative, which uses brand champions to establish an...

Mazda’s London-centred MyWay sales and direct contact brand initiative is likely to be extended to other open points to provide what UK managing director Jeremy Thomson described as brand outreach in...

Radically different “rules of engagement” with car-buying consumers generated by responses gleaned from the Mazda MyWay initiative – which was designed to stimulate competition for incremental...

Mazda is developing a new CSI programme which it hopes will better and faster reflect customer feedback. Speaking exclusively to Auto Retail Bulletin Jeremy Thomson, Mazda UK managing director, said...

Mazda claims it has helped its franchised retailers maintain an average break-even position by a series of cost cutting measures including reducing wholesale finance costs. It has transferred 110...