Germany is currently in ‘light lockdown’, and dealers were allowed to re-open on 20 April. With few differences with the UK in terms of how consumers interact, what can we learn from Germany to...

Many car buyers start researching their next purchase on brand websites before being directed to their nearest dealership’s website. The OEM and dealerships already have a service level agreement...

Consumers increasingly use their smartphones to research which businesses they should work with. These days, online reviews are a big part of that decision process. If managed incorrectly, these...

Consumers interact with automotive retailers in what Google describes as a series of ‘moments’ – critical touchpoints in the buying journey. Making these interactions friction-free holds the key to...

In recent years customers across the retail environment have seen a major shift in the style of interaction they experience when they walk into a shop or a car dealership. Many major high street...