The goal for all used car retailers is to increase sales, improve stock turn, reduce cost per lead and reduce cost per sale. Against a background when marketing budgets are, at best, static and, more...

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Engagement marketing is the natural evolution of a velocity sales strategy. So says Ian Godbold, Cambria’s former marketing and CRM director, who has now set up his own marketing consultancy,...

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3 IN 4 COMPANIES STRUGGLING TO RECRUIT TESCO WINS FIRE AND REHIRE BATTLE IAN GODBOLD LEAVES CAMBRIA EU NEW CAR SALES WORST IN 26 YEARS VOLKSWAGEN THERMAL WINDOW ‘COULD BE ILLEGAL’ COST CONTROL...

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The Covid-19 pandemic will undoubtedly increase the speed of selling vehicles online in the automotive sector, with the full transaction or part transactions being completed online as consumers demand...

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