The goal for all used car retailers is to increase sales, improve stock turn, reduce cost per lead and reduce cost per sale. Against a background when marketing budgets are, at best, static and, more...
Read moreEngagement marketing is the natural evolution of a velocity sales strategy. So says Ian Godbold, Cambria’s former marketing and CRM director, who has now set up his own marketing consultancy,...
Read more3 IN 4 COMPANIES STRUGGLING TO RECRUIT TESCO WINS FIRE AND REHIRE BATTLE IAN GODBOLD LEAVES CAMBRIA EU NEW CAR SALES WORST IN 26 YEARS VOLKSWAGEN THERMAL WINDOW ‘COULD BE ILLEGAL’ COST CONTROL...
Read moreThe Covid-19 pandemic will undoubtedly increase the speed of selling vehicles online in the automotive sector, with the full transaction or part transactions being completed online as consumers demand...
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