Automotive retailers have made advances with their web presence over the last 12 months, particularly with the mobile offering that all areas now provide. But in terms of response, the industry has...

Automotive retailers are making improvements to their web presence, but the industry is still missing out on opportunities by failing to respond adequately to customer enquiries. These are the key...

Rumour has it that direct mail is dead! It hasn’t died, but the tactics have changed – so here is a list of five tips for using direct mail to support your online strategy and dramatically...

If incoming telephone enquiries are not handled in the right way, the money you have spent on marketing will undoubtedly be wasted. Review the way your staff handle phone calls, in the following key...

Take a look at these top ten tips to kick-start your digital marketing. You are no doubt using this medium already to market your dealership’s services, but are you covering all the bases? 1....

Right now most franchise auto retailers cannot believe how well the market is performing and, after the near suicidal days of last year, they are having a surprisingly good time. However, there are...