Google will this month roll out automated vehicle ads to all US advertisers. Vehicles will appear in Google search, in a dedicated ads section at the top of the search page, for queries such as...

GOOGLE LAUNCHES AUTOMATED CAR ADS WAITING BUYERS WANT MORE FROM RETAILERS JOHNSONS IN ANOTHER TAKEOVER AGENCY CONVERSION RATES ‘BETTER THAN FRANCHISE’ ORDERING OPEN FOR 2022 FRANCHISING REPORT...

LOOKERS TO FOCUS ON OLDER CAR SERVICING ANDY GOSS: ‘DON’T FIGHT CHANGE’ RETAILERS A RARE HIGHLIGHT FOR ASTON MARTIN GOOGLE REVEALS CARVANA SECRETS HONDA AUSTRALIA CELEBRATES AGENCY MODEL COVID...

The Competition and Markets Authority (CMA) has opened a formal probe into Amazon and Google over concerns that they have not been doing enough to combat fake reviews on their sites. The CMA is...

The CMA has opened an investigation into Google’s proposals to remove third party cookies and other functionalities from its Chrome browser. The investigation will assess whether the proposals could...

Many customers don’t even go beyond a company’s Google My Business listing. Make sure it is selling your company in the best way possible Call tracking experts can tell you that more customers, or...

Experts are warning that Google’s power will only grow in 2020. Here’s how, and what you can do to mitigate its impact There can’t be many industries where one company enjoys such total...

Buyers look local, even when they are searching online. Make sure they find your site first Ask anyone what the top three things they never leave the house without are, and a smartphone will...

Former Google head of industry for automotive retail sales Peter Leto has joined Foundation Direct as CEO. The platform, launched in 2019, allows automotive advertisers to go direct to Google,...

    HYUNDAI NETWORK ISSUES OPEN LETTER OF COMPLAINT TO ASHLEY ANDREW CAMBRIA’S LAVERY TO GIVE F&I CONFERENCE KEYNOTE ANOTHER GOOGLE EXEC JOINS INNOVATIVE AUTO MARKETING STARTUP...

PRE-REG LEVELS DELAYING AGENCY AGREEMENTS NFDA LAUNCHES BREXIT HELPDESK NEW FLEET HQ FOR LOOKERS SHELBOURNE GROWS WITH RENAULT NEW VW BRANDING GOOGLE OPENS UP AUTONOMOUS SOFTWARE STOCKWATCH – New...

Unless you are an avid Google follower, you may not have come across Google Scripts. I tend to keep my ear to the ground with such things but I recently stumbled across Google Apps Scripts while...

CarGurus has announced the launch of a paid search solution for dealers in partnership with Google. CarGurus’ Paid Search helps attract car buyers to dealers’ own websites through machine...

Unsurprisingly one of the key focus areas on show at NADA was the use of digital marketing strategies. While most progressive dealers are working hard to improve the effectiveness of their digital...

Like nearly every industry sector, the motor trade is increasingly reliant on mobile devices as a business enabler. The era of having an office in your pocket is upon us and it seems hard to imagine...

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Want to read more articles on this website? Sign up for a free trial subscription to carry on reading this article and receive Auto Retail Bulletin magazine together with our Auto Retail Agenda weekly...

Consumers interact with automotive retailers in what Google describes as a series of ‘moments’ – critical touchpoints in the buying journey. Making these interactions friction-free holds the key to...

Data from a wide range of sources, not least Google, highlights how automotive customers are increasingly influenced by video. According to Google’s statistics, of people who used YouTube while...