Consolidations, mergers, acquisitions and divestments have been a permanent feature of the sector while I have been working in it. For example, Ford acquired brands like Jaguar, and support businesses...
Read moreThe digital transformation of the automotive retail sector, accelerated through the Covid pandemic, has been dramatic, with commentators suggesting that the industry went through 10 years’ worth of...
Read moreIf you don’t have an effective e-commerce facility for parts and accessories, you are missing out on valuable aftermarket income. That’s according to GForces, a specialist automotive web...
Read moreSales lead tracking system Marketing new and used cars via the internet currently generates 4.4 times as many leads as traditional ‘offline’ marketing techniques, such as print advertising...
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